Brand Guide
Welcome to the Weights & Biases Brand guide. Below you will find guidance on our visual identity and how it harmonizes and refines all assets across our platform. These foundational design elements serve as a compass for design direction, strengthen our messaging and tie into our company values.
Personality
Brand personality encompasses the style, language, and emotions conveyed in all brand communications, whether through written content, visual elements, or spoken interactions.
Core principles
Meaningful design
The way we design shows what we stand for and highlights the important parts of our product. Our design uses shapes inspired by our interface, tying into our platform’s functionality, while creating consistent and recognizable design elements.
Human-centered design
It’s important to focus on our users. This involves learning about what our users want, how they behave, and the problems they face. By doing research and listening to feedback, we can make designs that really connect with our audience.
Accessibility
It’s crucial to follow WCAG principles for accessibility. This means making sure our interfaces can be seen, used, understood, and are strong enough for everyone to engage with. This ensures that our content is legible and digestible for all.
Tone of voice
Supportive
We keep it approachable without drowning in jargon, striking the balance between depth and clarity. The goal? Guiding and supporting your learning journey, offering practical insights, clear direction, and resources. Let’s foster a supportive community while delivering valuable guidance and knowledge.
Approachable
We’re all about keeping things clean and focused in our design approach—no need for distracting or unnecessary elements that might overwhelm you. Our goal? To serve up information that’s easily absorbed, ensuring the key points shine through without any fuss.
Confident
Every design choice is crafted to avoid confusion or ambiguity. Our goal is to offer our audience a crystal-clear understanding of our objectives, values, and the specific actions we want them to embrace.
Logo
The Weights & Biases logotype is the main identifier of the brand. Get the full list of Weights & Biases logo variations here
Logo anatomy
Logomark
Main logo (horizontal)
Incorrect logo use
- Don’t change the color
- Don’t alter dimensions
- Don’t layer over print
- Don’t add shadows
- Don’t outline
Color
Using color to establish and maintain a brand identity is a fundamental aspect of branding and design. It’s a powerful tool for creating a consistent and memorable brand experience across various products and platforms
Primary colors
Secondary colors
Incorrect use
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Typeface
Our selected fonts epitomize reliability, a timeless aesthetic, and prioritize legibility. We capitalize the first word of sentences and proper nouns, including titles and names, while using lowercase for everything else. Buttons are consistently styled in all caps.
Our fonts
Source Serif Pro
Source Serif Pro is our primary typeface and is primarily used in large headlines and titles. The default weight to use is Regular. The supporting weights of Source Sans Pro may also be used, but usually for emphasis in smaller applications such as subheads, captions, tables, charts and folios. In cases where Source Serif Pro is not available, use Times New Roman as a substitute.
Source Sans Pro
Source Sans Pro is our secondary typeface. Sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight to use is Regular. In cases where legibility is an issue, use Semi-Bold. In cases where Source Serif Pro is not available, use Calibri as a substitute.
Incorrect color use
Source Serif Pro is our primary typeface. Title and sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight
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Product architecture
Our product logos are categorized according to our platforms: Weave, Models, and Core. The product architecture image demonstrates how our products enable users to develop better models and GenAI applications faster. Use these images for slide decks, one-pagers, and similar marketing assets to showcase Weights & Biases’ value.
Product Logos
Models
Experiments
Track and visualize your ML experiments
Sweeps
Optimize your hyperparameters
Model Registry
Register and manage your ML models
Automations
Trigger workflows automatically
Launch
Package and run your ML workflow jobs
Weave
Traces
Explore and
debug LLMs
Evaluations
Rigorous evaluations of GenAI applications
Product life-cycle
Experiments
Track and visualize your ML experiments
Sweeps
Optimize your
hyperparameters
Launch
Package and run your
ML workflow jobs
Model Registry
Register and manage
your ML models
Automations
Trigger workflows
automatically
Models
Build & fine-
tune models
Traces
Monitor and debug
LLMs and prompts
Weave
Develop GenAI
applications
Evaluations
Rigorous evaluations
of GenAI applications